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MCM THURSDAY
News and Intelligence for the Multichannel Merchant
May 08 , 2013
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Which Ecommerce Platform is Right for You?
By Erin Lynch
When it comes to ecommerce, the possibilities are endless when choosing the right platform for you site. In this infographic Brightpearl compares the biggest names in the platform world and lays out the pros and cons.
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Email Marketing Integration & Automation - The Path to More Sales. Email Marketing is still the primary driver of ROI. But that's far from the end of the story. It's just the beginning... Top marketers aren't just SPENDING MORE, they're SPENDING SMARTER by making email work with other digital platforms. Learn how to successfully incorporate social, video and marketing automation into your Email Marketing strategy.
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Make Mom Happy in 3 Seconds
By Daniela Forte
Make mom happy in three seconds this Mother's Day. This infographic by Pythian, looks at online spending for Mother's Day, why website speed matters and what an online retail site must do in under three seconds to avoid cart abandonment. According to the infographic, $152.52 is the average Mother's Day order value. There are 121,951,299 Mother's Day orders and $18.6 billion in online sales for Mother's Day.
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Reaching the Customer through Personalization
By Erin Lynch
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
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How to Deliver Tailored Mobile Marketing Campaigns
By Erin Lynch
A new report from Econsultancy shows that very few marketers are coming through when it comes to customer's expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.
FULL ARTICLE
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Free Webinar: Stepping Up to Consumer Expectations with Customer-Centric Marketing Date: May 15, 2013 Time: 2:00 p.m. ET
Find faster, more proven ways to drive up to 25% higher revenue in 2013 by ensuring your marketing is comprehensively customer-obsessed.
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