| MCM THURSDAY
News and Intelligence for the Multichannel Merchant November 06 , 2013 |
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| ValuePetSupplies.com Awarded Google Trusted Store Badge
By MCM Staff ValuePetSupplies.com has been awarded the Google Trusted Store badge, which is issued by Google to help shoppers identify online merchants that offer a great shopping experience. |
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| 3 Marketing Automation Mistakes and How to Avoid Them
By Bill Connolly Truly, times are good in the land of the marketer. However, the adoption of marketing automation for many organizations has been a less-than-simple process, and there are three common pitfalls that every marketer should avoid. |
| How to Make Your Ecommerce Site SEO-friendly for an International Audience
By Christian Arno Ecommerce is a global phenomenon and allows you to reach out to new markets irrespective of language and geographical barriers. If you want to capitalize on international sales, it's important to optimize your site for international audiences and localized search results. |
| Merchants Need to Keep Calm and Carry On
By Tim Parry It's always something. Just when direct-to-customer merchants think they have a handle on their profit margins, something comes along to throw it into frenzy. |
| 5 Common Human Errors in Ecommerce Usability
By Jeannie Walters When rolling out a new or refreshed ecommerce platform, it’s important to receive the “All Ok!” from Quality Assurance testers. |
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