| MCM THURSDAY
News and Intelligence for the Multichannel Merchant October 17, 2013 |
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| 2014 is the Year of Mobile App Insights
By Bob Moul As 2014 approaches, the very factors that have kept mobile measurement in the background are about to push app analytics front and center. The mobile channel is growing as a revenue driver, merchants are beginning to integrate apps with other communication efforts, and technology platforms are emerging to support in-depth measurement of app activity. |
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| Free Shipping: An Ecommerce Headache or Opportunity?
By Tim Parry Ecommerce companies that invest in shipping extras, such as speedy delivery times, vast fulfillment networks and free shipping are seeing surprising returns through customer loyalty, referrals and positive reviews. So what’s holding the rest back? |
| NRF: Washington Gridlock to Impact Holiday Spending
By Tim Parry Faced with continued economic uncertainty and used to doing more with less, consumers will take a conservative approach to spending this holiday season, according to National Retail Federation’s holiday consumer spending survey. |
| How to Ride the Coattails of an Existing Meme
By Stephan Spencer Memes are a free and practically effortless way to get hits. All you have to do is curate existing content already posted to the Internet and perhaps add your own little twist to it. Here's how merchants are using existing memes to build their online exposure. |
| The End of Black Friday? Research Shows Retail Holiday in Decline
By Tim Parry Black Friday shopping may be on the decline, according to a new study by customer satisfaction technology and analytics firm CFI Group. The 2013 Holiday Retail Spending Report found consumers are placing less emphasis on the post-Thanksgiving event and starting their holiday shopping earlier in the season. |
| Kmart and Sears Highlight Holiday Gameplans
By MCM Staff Sears, Roebuck and Co. has announced its strategies to attract holiday shoppers this season. For example, Kmart will roll out its Lease-to-Own program in time for Black Friday, while Sears announced it has more than 95 million items available via Sears Marketplace. |
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