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MCM TUESDAY

News and Intelligence for the Multichannel Merchant

August 6, 2013

MCM Tuesday
 
Proposed Legislation Could Keep Seniors from Catalog Shopping
Wayfair.com Acquires DwellStudio
Retailers Cautiously Optimistic for 2013 Holidays
3 Tips to Help Boost Back-to-School Sales
Your Product Video Checklist

Proposed Legislation Could Keep Seniors from Catalog Shopping

By Tim Parry

My recently-widowed father has become addicted to catalog shopping. But if Congress has its way, he, and a lot of other senior citizens, could change their shopping habits. Here's why, if your business caters to seniors, you need to step up to Congress and fight for your customers.

FULL ARTICLE

Wayfair.com Acquires DwellStudio

By Erin Lynch

Wayfair.com, an online home furnishing retailer, has announced the acqusition of lifestyle retailer DwellStudio for an undisclosed amount of money. Wayfair.com said the acquisition not only adds product design and development to the brand portfolio but also means the possibility of new product lines by the end of 2013.

FULL ARTICLE

Retailers Cautiously Optimistic for 2013 Holidays

By Erin Lynch

As we move closer to the 2013 holiday season, retailers are cautiously optimistic about consumer spending. However they are expecting to see an uptick in the November and December months. Not surprisingly, retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.

FULL ARTICLE

3 Tips to Help Boost Back-to-School Sales

By Erin Lynch

Even though a majority of merchants already have their back-to-school game plan in place, it’s still not too late to make the most out of the $72.5 billion shopping season.

FULL ARTICLE

Your Product Video Checklist

By Daniela Forte

Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.

FULL ARTICLE

Related Whitepapers

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Digital Customer Experience Trends to Watch, 2013

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2013 Lead Management Optimization Study: Key Trends Analysis

Social Media and Business Intelligence: Creating the Integrated Customer Hub
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