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MCM THURSDAY
News and Intelligence for the Multichannel Merchant
April 24 , 2013
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Prospecting for Growth and Rewriting the Rules of Business
By Bernard Luthi
As a big brand, it is dangerous to assume that because you can't change something overnight your business can't be agile. Rather businesses requires a forward thinking leadership team that isn't afraid to risk changing direction and productivity in the short term for a long term gain.
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Axciom’s Howe Talks Big Data with CNN
By Erin Lynch
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.
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How to Spring Clean With Customer Acquisition
By Kyle Lacy
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the proliferation of smartphones, email will continue to become more customized to subscribers with mobile responsive email design. Social media continues to show promise with rising [...]
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B2B Marketers Need to Step Up Their Social Media Game
By Erin Lynch
A new report has found that when it comes to social media, the business-to-business community is still trying to find its footing. According to this infographic created by B2B Marketing, only 38% of B2B companies have a defined social media strategy.
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