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Amazon Outage Causes Tweetnado
By Tim Parry
Amazon had an outage Aug. 19, for about an hour. And the Twittersphere lost its mind! Here's a look at some of the top tweets about the day Amazon stood still.
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Pure-Play vs. Omnichannel: Which do Consumers Prefer?
By Jonathan Levitt
Who will win the battle for consumer hearts-and-minds – and their wallets? Will the pure-play online retailers like Amazon and an increasing number of niche online-only sites like Bonobos and Fab.com, or omnichannel retailers that have the power of the Big Box behind them, win the revenue race?
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5 Ways to Consider How Multichannel Customers Shop
By Jeannie Walters
Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.
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B2B Social Media is Not Dead
By Erin Lynch
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
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Holiday Readiness: Customer-Centric Marketing to Increase Revenue
Aug 27 2013 @ 2:00 p.m. ET
With the 2013 holiday season right around the corner, you want to hear the most current industry customer-centric best practices to increase sales and shopper loyalty.
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