| MCM TUESDAY
News and Intelligence for the Multichannel Merchant August 26 , 2013 |
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| Holiday Readiness: Customer-Centric Marketing to Increase Revenue
By MCM Staff With the 2013 holiday season right around the corner, we thought we would share the most current industry customer-centric best practices to increase sales and shopper loyalty. You'll find no faster, more proven way to drive up to 25% higher revenue this holiday season than by ensuring your marketing is comprehensively customer-obsessed. |
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| Funniest Amazon Product Reviews of All Time… Or At Least Today
By Tim Parry If you're Amazon, you can turn funny reviews into comic gold. Even before the Three Moon Wolf T-Shirt became a viral wonder, trolls and customers alike have used their wit and wisdom to create fake product reviews on Amazon.com. Here's our gallery of the funniest Amazon product reviews of all time. |
| IBM Says Mobile Sparks Back-to-School Sales
By Daniela Forte Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales. |
| Pet Product Merchants Differentiate Themselves to Succeed
By Daniela Forte Pet products merchants Ruffwear, Dog is Good, Pet Lifestyle And You and Pup-Pee Solutions have found ways to differentiate themselves and succeed in business. Here's what these four merchants are doing to differentiate themselves in the crowded pet products category. |
| Shutl Pushes Back Same-Day Delivery to September
By Erin Lynch Tom Allason, CEO and founder of Shutl, said the first same-day delivery in the United States has been pushed to September citing “development timelines” with its retail partners. |
| JustFab and ShoeDazzle Agree to Merger
By MCM Staff With the merger, JustFab and ShoeDazzle will be able to expand their customer base in the United States and further accelerate international and category expansion plans, as well as leverage significant scale and operational synergies. |
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