| MCM TUESDAY
News and Intelligence for the Multichannel Merchant August 05 , 2014 |
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| Target and Walmart Announce New Leaders
By Daniela Forte It was a busy week for executive hirings: Target brought in a new chairman and CEO, and Walmart U.S. promoted its new president and CEO from within. |
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| How to Effectively Use Social Media for Your Brand
By Daniela Forte Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans. |
| Fear the Phone: Amazon Fire Phone Will Drive Amazon Mcommerce
By Tim Parry Could Amazon's Firefly be an experiment? In other words, is Amazon using the Fire Phone to learn more about how to turn the entire world into an Amazon store? UserTesting set out to answer that question. Here's what they discovered, and what it means for merchants. |
| Nordstrom to Acquire Trunk Club
By MCM Staff Trunk Club's 250 personal stylists build true, one-to-one relationships with their members to understand their lifestyles and styling preferences before hand-selecting merchandise that is then shipped to the customer. |
| Optimizing Your Site for Global Ecommerce
By Daniela Forte When it comes to going global with your business, you’ll want your customers both here and abroad to feel at home on your website. But what are the best practices to make this happen? |
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Advertisement  Guess who’s powering the future of retail marketers? Find out with The Forrester Wave(TM): Email Marketing Vendors Q3 2014. |
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