| MCM TUESDAY
News and Intelligence for the Multichannel Merchant January 21, 2014 |
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| Multichannel Merchant Launching Global Ecommerce Conference
By Ellen Shannon The call for speakers is open for Growing Global, Multichannel Merchant's first-annual global ecommerce conference, which will be held July 15-16 in Long Beach, CA. Click to find out how you can participate in this exciting conference. |
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| Shoppers Want Emails With Personalized Product Recommendations
By Daniela Forte Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey. |
| Mobile Surveys Improve with Technology
By Andrew Jeavons Mobile technology has not only increased the effectiveness of the survey – it also reshaped the way we build our surveys. |
| Payment Security Breaches Can Be Prevented
By Tim Parry Karisse Hendrick, the U.S. program manager for the Merchant Risk Council, talks about what merchants can do to prevent payment security breaches from happening, what threats to watch out for, and how to let your customers know they may be victims. |
| It’s Not About Big Data – It’s About Smart Data
By Tim Parry Having access to more data does not assure you’ll have better insights to drive engagements and conversions in 2014. Here are a few suggestions for how you might want to leverage the data overload to help you drive your digital marketing strategy in the coming year. |
| American Eagle Outfitters and Shopkick Announce 100-Store iBeacon Trial
By MCM Staff As shoppers enter an American Eagle Outfitters store, shopBeacon will welcome and show them location-specific rewards, deals, discounts and product recommendations – without them even having to remember to open the app. |
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Advertisement  The Operations Summit is the only event of its kind exclusively about ecommerce and catalog direct-to-customer operations & fulfillment. Hundreds of high level decision makers will be in attendance in Indianapolis for the 2014 Operations Summit. Register early to take advantage of our best price discounts! Click here to discover more! |
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Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Jan 22, 2014 @ 2:00 p.m. ET In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” Click here now! |
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