| MCM TUESDAY
News and Intelligence for the Multichannel Merchant July 30, 2013 |
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| Mobile Payments Fizzle in U.S., Sizzle Globally
By Ralph Dangelmeier Predictions for the uptake of mobile payments by American consumers have been falling like the stock market in 2008, while global payments are zooming upward. |
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| How to Avoid 4 Crosschannel Marketing Killers
By Jai Williams There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here's how to avoid them. |
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| Hudson’s Bay Acquires Saks
By Daniela Forte Hudson’s Bay Company announced on July 29 the acquisition of Saks, valued at $2.9 billion or $16 a share, according to a press release from Sak’s Fifth Avenue. Hudson’s Bay Company also owns Lord & Taylor and Home Outfitters. |
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| Boosting Engagement through Returns
By Erin Lynch It might not sit high on the hierarchy of important things to tackle when it comes to all things ecommerce, but with 63% of consumers viewing the returns policy before making a purchase, merchant’s better start polishing up their returns plan. |
| Using Targeted Email Marketing to Improve Results
By Debra Ellis Matching the email marketing message to customer type and expectations improves response and engagement. Testing targeted email marketing to see how it affects results is a part of every successful marketing strategy. |
| Executive Summary: Catalogs find a new role as ecommerce traffic drivers
By MCM staff Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand |
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