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Free Webinar: Stepping Up to Consumer Expectations with Customer-Centric Marketing Find faster, more proven ways to drive up to 25% higher revenue in 2013 by ensuring your marketing is comprehensively customer-obsessed.
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Can Social Login Really Make a Difference?
By Erin Lynch
Logging on a retail site should be fast, easy, and stress-free but it can be more of a juggling act for consumers who can’t remember their passwords and ultimately leaving a site. In fact, according to a recent survey, of those users who do not remember their information, 70% will leave. But retailers and shoppers found a new and faster way to stay engaged: the social login.
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How to Reach the Constantly Connected Digital Shopper
By Erin Lynch
The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like.
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The B2B Buyers Journey
By Daniela Forte
There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.
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FTC Social Media Disclosure & Ethics for Big Brands
July 17, 2013 | 2:00 p.m. ET
Join this essential webinar to learn how to run your social media programs right: Effectively. Ethically. Legally.
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