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Three Key Takeaways from the 2013 Verizon Breach Report
It’s that time again, where we look back at the year passed and assess how the threat landscape has changed—for better and for worse. Highlighted are some key takeaways from this year’s DBIR and what they mean for your online business.
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10 Tips on SEO Tactics
By Daniela Forte
SEO is an important part of customer engagement and brand recognition. Adam Audette, president of Rimm-Kaufman Group offered these 10 tips on tried and true SEO tactics.
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The Story Behind Yankee Candles’ Man Candles
By Tim Parry
Just 10% of Yankee Candles’ customers are men. But 35% of its users are men. So how did Yankee Candle respond? By releasing a line of “Man Candles” for that audience. In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content [...]
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Preparing for Social Media Mishaps
By Erin Lynch
No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
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Steps to Get Your PIM Omni-Channel Ready
By John Stephens
The opportunities and challenges associated with product catalogs and product information management (PIM) have never been more pronounced than they are today. Omni-channel initiatives and “long-tail” approaches to product catalogs have placed a new level of expectations on businesses, and on the merchandising, content, online, product, and marketing teams that support them. The issues arise [...]
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How to Improve Post-Sales Support through Mobile
By Jonathan Levitt
Mobile commerce has arrived. A surge in tablet adoption – with one-third of American consumers expected to own one by 2015 – and the near ubiquity of smartphones has created a tipping point for mobile retail. By the end 2017, mobile retail sales in the U.S. will reach $31B, up from $8B this year.
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How to Deliver an Engaging and Interactive Webinar
June 18, 2013 Time: 2:00 p.m. ET Make your webinars more than just a presentation tool! Create interactive and engaging webinars to get higher quality leads and educated prospects.
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Free Webinar: Stepping Up to Consumer Expectations with Customer-Centric Marketing Find faster, more proven ways to drive up to 25% higher revenue in 2013 by ensuring your marketing is comprehensively customer-obsessed.
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