| MCM TUESDAY
News and Intelligence for the Multichannel Merchant June 17 , 2014 |
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| Rockport Sees Growth in Mobile Sales with Google Wallet
By Mike O'Brien Since instituting Google Wallet Instant Buy in 2012, Rockport has seen 90% of consumers who begin a mobile purchase using the application to complete it, compared to just 3% for mobile purchases overall. |
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| 5 Ways Tablets Change the In-Store Experience
By Daniela Forte It is retailers belief that store results will continue to erode unless they incorporate technology as part of the store experience. Eighty-percent of retailers reported this belief, according to an infographic by Moki. |
| Exclusive Pinterest Campaign Proves Successful for Neiman Marcus
By Daniela Forte Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign. |
| Ulta Beauty Reports Strong First-Quarter Growth in Ecommerce
By Daniela Forte Ulta Beauty continues to enhance the online shopping experience with new releases of the platform, including a product Q&A platform called “Ask Ulta” on the site and the addition of brand stores to highlight collections and the rest of the assortment, as well as promote services like the Benefit Brow Bars. |
| Shopatron Says It’s First to Offer Freemium Solution for Inventory Lookup at IRCE
By Mike O'Brien Cloud-based inventory management provider Shopatron has introduced Inventory Lookup, a new freemium solution that will allow retailers and merchants to make their entire inventory visible online to consumers while providing analytics to improve in-store operations, stocking, merchandising and product marketing. The offering was unveiled at IRCE 2014. |
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Advertisement  Connected Consumers are transforming retail. Join Mozu and RSR as we discuss the challenges in managing content and commerce in our omni-channel world, and the pitfalls of traditional platforms. Register today to learn the latest strategies in this free webinar on June 19th. |
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