News and Intelligence for the Multichannel Merchant

June 04 , 2013

By Tim Parry

To compete in today's retail environment, you need to know what makes the "me" generation tick. This video from JLL Retail explains 10 trends that are changing how you sell to your customers, and what you need to do to keep up in 2013.   

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By Daniela Forte

Google is steadily making changes to its online shopping experience for consumers. In just a few months, the search engine has made several announcements in order to compete with the likes of Amazon and its brands.

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By Todd Parsons

In addition to its importance for customer retention, gamification is also quickly being adopted by marketers for its ability to draw in and convert a game-attuned generation of consumers that demand more engaging experiences than ever before. But in order for it to truly reach the inflection point, gamification in retail has to not only happen at scale but provide measurable ROI as well.

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By Ken Burke

The solution is two-fold: merchants must streamline bulky checkout forms as much as possible, and simultaneously allocate real estate throughout the mobile shopping experience to earning customer trust on the small screen. The following pages show strategies merchants need to consider if they want to drive mobile commerce.

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By MCM staff

Merchants face several hurdles with their email marketing campaigns. While several issues revolve around reaching an increasingly mobile audience, some of the age-old problems still exist. Check out this executive summary from Multichannel Merchant for more on making your email ready for a mobile audience, create compelling subject lines and more.

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By Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.

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By Herschell Gordon Lewis

Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon. Now, after the inevitable transition to a commercial posture, the “social” label is silly. As a medium, Facebook is no more social than conventional email.

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eBook: eCommerce 201: 5 Strategies & 15 Best Practices You Need to Know to Grow Your Revenue

Seven Reasons To Consider Responsive Design for Your Company’s Next Generation Website

Improve Conversions on your Webstore from Paid Search and Comparison Shopping Traffic

B2B Marketers Planning Workbook

Social Selling in B2B Sales

Oracle Social Cloud Platform Text Analytics White Paper

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