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Executive Summary: Product Information Management
The right PIM solution should enable a merchant to deal with the volume/complexity of product information needed for daily operations and strategic marketing. In this report learn:
When it makes sense to invest in a PIM solution
The differences in “plug-in” enterprise and “on-demand” solutions. Best practices for using PIM solutions. Download The Free Report Today! |
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YouTube Makes Video Channels Shoppable
By Daniela Forte
YouTube is connecting people with products in a new initiative where they can now shop for products while viewing videos on YouTube channels. According to blog post by Google, which owns YouTube, people use the video site for entertainment, learning a new skill, find new information, and shop for products.
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Free Webinar: Stepping Up to Consumer Expectations with Customer-Centric Marketing
Find faster, more proven ways to drive up to 25% higher revenue in 2013 by ensuring your marketing is comprehensively customer-obsessed.
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How to Snag the Mobile Shopper
By Erin Lynch
While more and more consumers are researching products and comparing prices on their mobile devices most showroomers are not using their device to finalize a purchase.
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Google Wallet Comes to Gmail
By Daniela Forte
Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.
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Reglatory Climate Among Risks for Retailers
By Daniela Forte
Government deficits, payroll, tax increases and internet sales tax legislations are among retailers top reglatory worries, according to this infographic by BDO, a U.S. professional services firsm providing assurance, tax, financial advisory and consulting services to a wide range of publically traded and privately held companies.
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Calling all shopper marketing pros. Attend BAA’s “Marketing to the Omni-Channel Shopper” conference, 6/11-6/13 in San Francisco. Valuable content. Three major researchpresentations from Booz, Google and Leo Burnett. Learn from Microsoft, Cisco, Post and Altimeter.
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