| MCM TUESDAY
News and Intelligence for the Multichannel Merchant May 23 , 2014 |
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| Vince Camuto Expands Digital Engagement to Young Millennials
By Daniela Forte Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand. |
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| Why Early Preparation is Key to E-commerce Success This Holiday Season
By Scott Houchin While the holiday rush is still months away, e-retailers are already outlining and executing ecommerce marketing strategies for the 2014 shopping season. |
| Isaac Mizrahi and the Omnichannel Experience
By Daniela Forte Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product. |
| A 5-step Guide to Winning with Marketplaces
By Amine Khechfe Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence. |
| The Softer Side of Marketing Analytics
By Janice Smithers Given the urgency to leverage the vast amounts consumer data, many companies may not be focusing on the most important characteristics of a strong analyst. |
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