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Using Data and Behaviors to Engage throughout the Customer Lifecycle
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Omnichannel Advantage Helps Retailers Gain on Etailers
By Jonathan Levitt
Pundits who predicted the death of traditional retail clearly spoke too soon. A year ago, it seemed inevitable Amazon would take over the world. Industry watchers predicted retailers like Best Buy and Target, with their overhead of physical stores, would soon lose the ecommerce battle. Here is why omnichannel strategies are helping retailers regain ground.
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Conversion Rate Optimization for the Holiday Season
By Tim Parry
With billions of dollars worth of goods sold online, holiday season ecommerce has been very important to the economy. And it will only keep growing in the future. This infographic can help you design and execute your end-of-year campaigns.
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NRF Says Shoppers Started Holiday Shopping in October
By Daniela Forte
The National Retail Federation’s consumer spending survey found that early October promotions drove millions of U.S. Consumers to begin their holiday shopping. In fact, the survey found that 53.8% shoppers have started already and 46.2% said they have yet to start.
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Little Tikes Launches Redesigned Ecommerce Site
By MCM Staff
Little Tikes has rolled out a website "renovation," providing a redesigned look and feel, added content and more insight and value to its consumers. The brand also rolls out its new tagline, "The Wonder of Little Tikes," embracing the awe-inspiring moments that connect parents and their children.
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