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Lyris 2013 Holiday Retail Email Look Book
See our top 20 holiday emails that exemplify extraordinary design and best practices for delighting customers and optimizing campaign performance.
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Top 5 User Testing Tips for Shopping Cart Success
By Tim Parry
Usability testing can help store owners improve their shopping carts to eliminate any anxiety or confusion throughout the checkout process and lead customers seamlessly through the conversion funnel. To help owners utilize usability testing to beat the shopping cart abandonment average, we’ve pulled together this list of the top five user testing tips for ecommerce.
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Making the Most of Marketing Resources: How You Can Boost Performance and ROI
By MCM Staff
LIVE WEBINAR: SEPTEMBER 26, 2013 @ 2.00 p.m. ET The overall marketing mix is expanding much faster than marketing budgets because of the explosion of social, mobile and big data capabilities. To keep pace, marketing organizations must become savvier and manage operations and resources more efficiently. A more efficient marketing organization frees up more money […]
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Executive Summary: Fraud Prevention and Payment Management
By Erin Lynch
As more shoppers are making their purchases globally and consumers are demanding faster shipping times, the threat of fraud for both consumers and retailers is growing rapidly. In this Executive Summary from Multichannel Merchant, you will learn: Which technologies merchants use to reduce the risk of fraud. Best practices for combating fraudulent activity. Strategies for […]
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Engage Consumers & Increase Buyer Readiness Through Customer-Centric Marketing
Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior? Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts Shopper Attitudes and Buying Behavior.” In this new ebook, which details the results from primary research involving more than 1,100 consumers, you’ll get all the facts, figures and conclusions.
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