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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 5/24/2016 |
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| Can Beaconing Make Shopping In Physical Stores Cool Again? |
| Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here's how retailers can do beaconing right, and how it has worked for Gamestop. …» |
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| Michael Dubin Grew Dollar Shave Club Into a Lifestyle Brand |
| Dollar Shave Club founder and CEO Michael Dubin shared a dirty little secret with CNBC reporter Courtney Reagan as the two shared the main stage at Shoptalk on Tuesday, May 17. Men don't like to shave. Here's how Dubin transformed his 5-year-old company from a commodity into a lifestyle brand that has got men on board with personal grooming. …» |
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| 10 Easy Steps to Reduce Shopping Cart Abandonment |
| While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales. …» |
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| How Under Armour Used Digital Experiences to Shift Business Models |
| Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here's a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers. …» |
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| featured jobs |
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Digital Marketing Campaign Management/Project Manager, Pharmaceutical
Accenture – Wilmington, DE
Pharmaceutical - Digital Marketing Operations & Campaign Management Senior Analyst
Accenture – Philadelphia, PA
AEM Functional Lead +
Accenture – Phoenix, AZ
Pharmaceutical, Marketing Operations and Campaign Management Manager - Philadelphia, Malvern, PA
Accenture – Philadelphia, PA
Pharmaceutical - Digital Marketing Operations & Campaign Management Manager
Accenture – Philadelphia, PA
Director of Sales
Fjallraven USA, LLC – Louisville, CO
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