Why More Brands Are Moving Direct to Customer


Upstart digital native brands that market and sell direct to customer (DTC) have turned the traditional consumer products distribution model inside out.

CPG brands are learning that they too can bypass traditional wholesale and retail distribution, thereby finding ways to forge tighter, more meaningful relationships with customers.

Join us for this free Multichannel Merchant webinar to learn about the growing movement toward DTC selling, and how savvy brands and manufacturers are taking advantage of the many opportunities it presents.

You will learn:

  • How the increasing influence of social channels, mobile tech, rapid delivery logistics and (needless to say) Amazon are compelling brands to go direct
  • About brands that are using DTC to give customers a level of personalization that legacy retailers can’t
  • About the advantages they gain in inventory control and marketplace agility
  • Presenter:


    Craig Harris Craig Harris
    Industry Principle Apparel, Footwear and Accessories,
    Oracle NetSuite

    Craig Harris is the Industry Principal for the Apparel, Footwear and Accessories group at NetSuite. He brings 30-years of retail and wholesale IT solutions experience and has worked alongside a wide spectrum of retail and apparel companies across all markets. He works tirelessly to ensure Netsuite continues to lead the cloud technology revolution that drives the apparel industry forward.
    Courtney Velasco Courtney Velasco
    Marketing, Apparel, Fashion & Accessories and Health & Beauty
    Oracle NetSuite

    Courtney specializes in Marketing for Apparel, Fashion & Accessorise and Health & Beauty companies at Oracle NetSuite. Her mission is to tell the stories of how NetSuite supports the growth of fashion and cosmetic companies worldwide.



    Mike O'Brien Mike O’Brien
    Senior Content Manager
    Multichannel Merchant

    Mike has worked in journalism, marketing and public relations for more than 25 years. He covers the world of direct-to-customer operations and fulfillment, editing the O+F Advisor newsletter while also programming MCM’s annual Operations Summit conference. Previously he was a senior account executive for Marx Communications public relations, working with marketing and advertising services firms.

Sponsored by: sponsored


Webinar Produced By:
Multichannel Merchant

The participation of our sponsors in this webinar enables us to provide this event free of charge to you. Part of the value we are able to provide our sponsors is information they can use to more effectively market their products and services. Accordingly, by agreeing to register for this event, you agree that we may share your registration information with our sponsors. We do not permit these companies to use your personally identifiable information without your permission for any purpose other than to send you information about their own products and services. To learn more about Multichannel Merchant’s privacy policy, click here.

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