Multichannel Merchant
Hits of the Week

week of 1/11/21
Amazon has had a problem with "brushing" on its 3P marketplace, where unscrupulous sellers boost star rankings by loading up listings with irrelevant, bogus reviews. What is Amazon doing to counteract this practice? How widespread of a problem? Chris McCabe, a former investigation specialist at Amazon, helps us understand.
Social commerce is a great, cost effective way for merchants to expand channels and visibility. 36% of U.S. internet users say social networks have become as important as other information sources for making product choices and 70% of shopping enthusiasts say they turn to Instagram to discover products.
Driven by a pandemic-fueled lack of travel and more disposable income, the China luxury goods market grew 48% in 2020, doubling the country’s overall share, according to Bain & Company. The upward trend is expected to give China a leading share of 45% of the global luxury market by 2025, outpacing Europe and North America.
Amazon is giving merchants using its Seller Fulfilled Prime a break in terms of service level commitments, removing a plan to have them meet one- and two-day shipping requirements, in light of ongoing challenges on speedy delivery from carriers, CNBC reported.

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