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week of 3/15/21 |
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Dick’s Sporting Goods, like Target and Walmart before it, is seeing strong results in the pandemic era, increasing overall sales 19.8% in the fourth quarter, while ecommerce was up 57% and same-store sales increased 19.3% as its omnichannel execution excelled.
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The combination of digital twin technology and artificial intelligence and other forecasting tools has created an exciting space for retail to grow and change. From better product design to improved manufacturing and streamlined internal operations, digital twins and AI are proving to be a powerful pair in retail.
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Issues with sizing and color conventions have probably been an issue since the invention of clothes. And with so much shopping now driven online by the pandemic, combined with generally liberal return policies, apparel returns have exploded. New technology solutions and industry standards are both working to solve the problem.
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With online trends set to outlive the pandemic itself, ecommerce brands are reckoning with an increasingly competitive online landscape in which consumers are more than willing to change their brand loyalties if it means a better customer journey. Here are four ways to drive sales and engagement in the current environment.
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