![Multichannel Merchant Ecommerce and Marketing](http://www.aimediaserver6.com/multichannelmerchant/email/MCMLogoEcommerceMarketing.png) |
STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 1/14/2020 |
|
|
How the CCPA Is Impacting the Future of Retail |
The California Consumer Privacy Act (CCPA), effective Jan. 1, 2020, has wide-ranging impacts far beyond the state’s borders. From new preventative measures retailers must make, to increased safeguards for consumer data, these new policies will fundamentally change the retail sector. Here's what you need to know about its impact.…» |
|
|
|
Pier 1 Closing Nearly Half its Stores, Reducing Staff, Weighing Bankruptcy |
Pier 1 Imports said it plans to close up to 450 stores, nearly half of its 942 locations, reduce headcount and shutter some distribution centers along with other expense reductions as the company is reportedly weighing bankruptcy. The company reported a 11.4% drop in same-store sales and a 13.3% drop in net sales in Q3.…» |
|
|
Consumer Loyalty Isn’t What It Used to Be in Omnichannel Age, Study Finds |
Consumer loyalty is up for grabs in 2020, according to a Criteo study, with 73% of shoppers open to taking a chance on brands they haven’t tried but have heard positive things about. The study quantified the evolution of consumers into detectives who compare products, rely on reviews and increasingly shop across channels.…» |
|
|
|
U.S. Retailers Closed 9,300 Stores in 2019, 35% Higher Than 2018 |
Coresight Research reported a total of 9,275 U.S. store closures by major retailers in 2019, 35% higher than the 6,897 closures recorded in 2018 as the bleeding continues. Closings outpaced store openings more than 2 to 1, Coresight found, with 4,454 new doors in 2019, compared to 4,311 in 2018.…» |
|
|
DTC Brands Grabbing More Share of Voice, Pocketbook, Study Finds |
Direct-to-customer (DTC) brands continued their ascension in 2019 with more than 40% of American consumers making DTC purchases, according to a new report from Diffusion PR. Legacy brands have caught the wave by either acquiring their own DTC brands or investing in their own capabilities.…» |
|
|
|
|
|
Join us at the Ecommerce Operations Summit |
Learn More |
|
|
|