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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 1/21/2020 |
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| Ecommerce a Bright Spot as Target Reports Poor Holiday Results |
| Retail bellwether Target melted the holiday season joy over record holiday ecommerce spending of $142.5 billion, reporting disappointing holiday sales in Q3 as toys and electronics underperformed and the company lowered Q4 comparable sales guidance. Ecommerce was a bright spot, up 19%.…» |
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| New Decade, New Risks: Addressing Emerging Ecommerce Payment Fraud |
| It’s near impossible to keep up with the pace of change in ecommerce payment. That’s a problem, because fast-paced innovation inevitably leads to vulnerabilities. Without the right approach, revolutionary profit opportunities could fall victim to advanced ecommerce payment fraud threats. A multilayered, strategy is needed.…» |
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| U.S. Holiday Ecommerce a Record $142.5B, Up 13%; Every Day Over $1B |
| Ecommerce spending in the U.S. for November and December posted a new record at $142.5 billion, up 13.1%, according to data from Adobe, while Salesforce pegged worldwide ecommerce spend at $723 billion, an 8% increase. Smartphones accounted for 84% of the 2019 holiday ecommerce growth in the U.S., Adobe said.…» |
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| Recovering Lost Sales with Facebook Messenger Marketing |
| With Facebook Messenger marketing, ecommerce companies can connect with shoppers and site visitors directly through Facebook chatbots, creating a new channel for engagement. Similar to email, it can be personalized and highly automated through a variety of available tools, making it a potentially high ROI for marketing.…» |
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