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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 1/28/2020 |
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| 2019 Holiday Season Takeaways and Ecommerce Marketing Action Items |
| The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.…» |
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| Children’s Clothing Retailer Hanna Andersson Victim of Dark Web Hack |
| Hanna Andersson, the Portland, OR-based children’s clothing brand with Swedish roots, was hacked in a magecart attack last fall that exposed customers’ credit card information, including CVV codes, but is just now coming to light. The hack revealed credit card information from transactions between Sept. 16 and Nov. 11, 2019.…» |
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| Amazon Pursuing Pay-With-Your-Hand Biometric Checkout Technology |
| Amazon's latest expansion into the consumer biosphere will enable brick-and-mortar shoppers to pay for purchases with a mere wave – or scan – of their hand. The Wall Street Journal said Amazon is creating a system of hand-scanning terminals for retailers, with a focus on venues like coffee shops with lots of return customers.…» |
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| Pros and Cons of an Owned Ecommerce Website for Small Sellers |
| Today’s small business owner can reach more customers in more ways. Between branded websites and marketplaces, the evolving nature of ecommerce means even the smallest businesses to effectively, efficiently reach a broader audience. But which makes the most sense from your business? Here are the pros and cons. With so many cost-effective ecommerce options available to very small businesses (VSBs) with less than 50 employees, how do business owners know which channels make the most sense for their bottom line?…» |
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| 6 Tips for Thriving in a Saturated Amazon Marketplace |
| Amazon is the world’s most valuable brand, with an estimated 38% of U.S. ecommerce sales, forcing business owners to create a brand presence there. Unfortunately that popularity makes it harder to capture consumers' attention. These 6 tips will help marketers grow your company’s ecommerce business on Amazon's marketplace. …» |
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