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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 10/29/2019 |
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| 5 Steps to Branding Your New Ecommerce Business |
| As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019. Here are several steps to follow to build a successful brand for your ecommerce company.…» |
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| Struggling Hudson’s Bay Co. Going Private |
| Hudson’s Bay Co., parent of Saks Fifth Avenue, is being taken private in a share buyback plan, paying a 65% premium over the original offer in June, according to various media reports. Regulators and shareholders need to formally approve the deal later this year. …» |
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| Consumers Expected to Favor Cyber Monday Over Black Friday |
| Consumers of all ages are more likely to shop on Cyber Monday than Black Friday, according to a Deloitte survey, spending 59% of their holiday budget online, compared with just 36% in store as ecommerce takes a bigger bite. Here is what Deloitte predicts for holiday 2019. …» |
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