| The returns process shouldn’t be complicated. However, with return rates growing rapidly alongside ecommerce itself, it’s becoming harder for retailers to provide a great experience while also minding the ballooning cost.
Critically, how you handle returns has a major impact on both ecommerce conversion rates and customer satisfaction and loyalty. Taken together, these market forces are leading retailers to get creative and differentiate by making the returns experience as easy and painless as possible for customers.
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