Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 10/8/2019
What DTC Brands Should Know About Investing in CTV
DTC brands aren’t just having a moment, they’re having a TV moment. According to one study, the top 125 DTC brands added $1.4 billion to the CTV marketplace last year—a 60% increase from 2017. …»
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Retail Marketers Need More Than Features - They Need Results
An integrated marketing platform built for retailers to drive results: increased engagement, revenue and loyalty at every point of interaction. Find out how
 
Millennials, Not Gen Z, Are Still Defining the Future of Consumer Loyalty
Gen Z has dominated headlines lately as brands work through how to market to these emerging buyers. But why are we focused so heavily on these new consumers when we’ve barely started feeling comfortable with millennials? Here is why brands need to look at both groups of shoppers to gain brand loyalty. …»
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How State Cashmere Navigated Its Global Ecommerce Expansion
Over the last decade, booming global ecommerce has given small businesses around the world an opportunity to expand their reach in D2C. But this expansion does come with challenges, especially in the area of payments. See how State Cashmere addressed currency and taxation issues while freeing up working capital to fuel growth.…»
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Cost-Effective Ways to Streamline Shipping
6 quick wins to grow profit and stronger customer experiences.
 
Canada Ideal for Testing Products Before Hitting Other Markets
For many brands and products, English-speaking Canada is an ideal market in which to plan a launch. This is primarily because it’s a microcosm of the U.S. market on many levels. …»
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NRF: 2019 Holiday Sales Expected to Grow 3.8%-4.2%
The National Retail Federation is predicting holiday retail sales between November and December could increase from 3.8% to 4.2%, for a total of $727.9 billion-$730.7 billion, from $701.2 billion in 2018. …»
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Building Cross-Channel Marketing Excellence at Lowe’s
Learn how retailer Lowe’s solved their issues with circulars.
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