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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 11/19/2019 |
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| Nike to Stop Selling on Amazon, Two Years In |
| Seeing the future as more DTC and under its control, Nike has decided to stop selling on Amazon’s marketplace after a two-year experiment, CNBC is reporting. The news follows shortly after Nike’s hiring of board member John Donahoe, chairman of PayPal and former CEO of eBay, as its new president and CEO, replacing Mark Parker.…» |
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| How to Boost Mobile App Downloads and Motivate Holiday Shoppers |
| As you scramble to finalize your plans and offers for the 2019 holiday season, there’s no better time to take a closer look at your mobile app and mobile commerce strategy. Here are ways to help you boost app performance, deliver the CX shoppers expect and increase app downloads prior to Cyber Weekend.…» |
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| Dealing with Front-to-Back Risk Factors in Ecommerce Operations |
| In our latest MCM CommerceChat podcast, we talk to Robyn Meyer, partner, enterprise solutions at Transportation Insight, about challenges and opportunities in this disruptive environment, as well as some strategy, process and system changes companies can make to improve profitability and performance.…» |
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| How to Use Free Shipping to Boost the Power of Your Holiday Emails |
| People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here's how to incorporate free shipping into your email marketing strategy this holiday season.…» |
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| Study Finds 80% of Consumers Shop on Smartphones, M-Commerce Gains |
| A study commissioned by PayPal shows consumers are shopping on smartphones more than ever but remain concerned about mobile commerce security. The global study across age groups found 80% of consumers have shopped via smartphone, but only 63% of ecommerce businesses are optimized to accept mobile payments.…» |
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