Multichannel Merchant

STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 11/21/2017

Overcoming 5 Key Cross-Border Fraud Issues

Serving customers in new global regions is an exciting venture for any ecommerce business, but it can be a large undertaking for the fraud team. Here are five major identity and fraud issues businesses face when going international, and how you can overcome them. …»

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Where to Hook Shoppers This Holiday Season – The Digital Storefront

With the innovation of Facebook Carousel, Collection and Canvas ads, retailers now have the ability to populate entire product feeds, or catalogs, into highly targeted social ads. Here are several examples of how to hook the customer through your digital storefront this holiday season. …»

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Global Challenges and Opportunities of Bitcoin and Cryptocurrency

Despite skeptics and setbacks, the value of bitcoin continues to rise, and every day more people are learning how cryptocurrencies work, recognizing they aren't just some shady underworld scrip. Learn about the current state of bitcoin acceptance and what hurdles need to be cleared.…»

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	5 Marketing Trends to Bet On in 2018: December 13, 11:00 AM-4:30 PM ET
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5 Ways Analytics Can Drive Adoption for Voice Shopping

This holiday season may be the first large-scale debut of voice shopping with consumers. Here's how retailers can tap the power of voice shopping using data and analytics. …»

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Hallmark and Walgreens Collaborate to Offer a Personalized Brand Experience

Through custom-created greeting cards by Hallmark Business Connections, the B2B subsidiary of Hallmark, Walgreens was able to deliver messages of gratitude to customers. Here is how the initiative created more brand loyalty between both companies and customers. …»

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