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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 11/28/2017 |
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User-Generated Content + Email: A Perfect Commerce Combination |
Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.…» |
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Hincapie Sportswear Finds Omnichannel Success in the Cloud |
As your omnichannel business continues to grow, how do you create a unified view of customer and sales data across channels? For Hincapie Sportswear, a cloud-based unified data solution helped it gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. …» |
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Alibaba Pursuing Walmart Stores on its Home Turf |
Alibaba Group Holding Ltd. is investing $2.9 billion in China’s largest “hyper-market” or superstore company, Sun Art Retail Group, in a move there against Walmart and its partnership with Alibaba rival JD.com. This is yet another chapter in the growing "clicks-to-bricks" trend, including Amazon's Whole Foods acquisition.…» |
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Black Friday Sees $5.03 Billion in Ecommerce Sales, Up 16.9% |
A record $5.03 billion was spent online this Black Friday, up 16.9% from $4.3 billion in 2016, according to data from Adobe. It’s also been a very mobile holiday thus far, with more than half of ecommerce traffic coming through smartphones or tablets for the first time, Adobe reported.…» |
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