An analysis of the massive growth of controversial ChatGPT and what it means for retail are examined in this issue, as well as Walmart's cautious outlook for 2023 despite a strong Q4. Check out our coverage below.

Multichannel Merchant
Ecommerce & Marketing
week of 2/22/23
ChatGPT, Generative AI and How They’re Impacting Retail
ChatGPT, the generative AI tool based on Microsoft-backed OpenAI technology, is creating media buzz on a new level, with its much-touted ability to create human-seeming language, content and interactions for just about any business or private context. It's also causing major disruption in retail, even as ethical and legal issues arise.
Walmart Cautious in 2023 Outlook
Walmart reported ecommerce growth of 17% in Q4 to $80 billion, representing 13% of total sales, and beat expectations overall, but warned of a challenging climate for the rest of the year based on consumer sentiment and macro signals, sending uneasiness through the industry and the markets.
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WineDirect Uses Waveless Tech to Drive Scale

Learn how the WineDirect operations team was able to leverage technology to enable the correct order flow and fulfillment across channels, while providing critical scale to meet heightened demand.

Branded Group Sued by Acquired Seller for Non-Payment
Branded Group, a New York-based acquirer of digitally native brands, is being sued by Austin Naturals, a company it purchased in 2021, whose principals allege they are due $1.25M million as part of their agreement. The deferred payment was contingent on Austin Naturals hitting a first-year EBITDA target, which it claims it did.
Subscription-Based Businesses: 5 Lessons for Marketers
By dialing up loyalty strategies, subscription-based businesses can foster strong customer bonds as they ride out unpredictable fluctuations, creating an infrastructure where commerce and loyalty converge. Here are 5 takeaways marketers can employ to drive retention and scale while creating powerful brand experiences that drive stickiness.
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Inventory Management Complexities Are Here to Stay

Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.

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Taking a Media-First Approach in Ecommerce

Cut through marketplace noise and win valuable mindshare by delivering compelling, engaging visual media experiences that will help you drive shopper connection, engagement, and conversion.

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