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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 2/25/2020 |
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| E-Grocery, Ecommerce Bright Spots In Walmart’s Q4 |
| Softer-than-expected holiday sales drove Walmart’s Q4 2019 earnings below expectations, but strong ecommerce and online grocery sales provided buoyancy and optimism for the year ahead. U.S. ecommerce sales grew 35%, fueled largely by grocery pickup and delivery, propelling walmart.com to its highest quarterly growth of the year.…» |
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| How to Find and Talk to the Consumers You Need |
| There was a time when company-centric content was all you needed for success. But those days are far behind us. Modern consumers are subject to so many sales pitches that most ads are like white noise. But if not through ads, how can you get your brand’s message out there? Simply put, talk to them in a way they will find compelling.…» |
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| 1-800-Flowers Acquiring PersonalizationMall from Bed Bath & Beyond |
| 1-800-Flowers is acquiring PersonalizationMall.com from troubled retailer Bed, Bath and Beyond, which has been in the midst of a major turnaround effort, for $252 million. The deal includes a newly renovated 360,000-square-foot production/distribution center, a database of B2B and B2C customers and its website and mobile platform.…» |
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| 4 Customer Data Problems that Can Impact Your Sales |
| Advances in AI-based personalization technology let retailers tap into vast amounts of customer data. Analyzing it allows you to create personalized experiences that help secure customer loyalty. However, this exercise requires a clear strategy that should be based on a robust technology platform.…» |
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| Nearly One-Fifth of Consumers Don’t Trust Ecommerce Sites with CC Info |
| Add another cart abandonment headache. A new Baymard Institute study shows 18% of shoppers have abandoned a checkout in the last three months because they didn't trust a site with their credit card information. Visual upgrades underscoring a perception of security and trustmarks were two suggested remedies.…» |
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