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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 2/4/2020 |
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| Dirty Lemon, Glossier, Taco Bell Top Customer Engagement Index |
| Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.…» |
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| Consumer Data Privacy, Preferences and Permission: A Time of Reckoning |
| As consumers gain power over their information, the rules are changing. But that doesn’t mean businesses can go back to marketing blindly, ignoring one-to-one relationship building. Data still drives relationships, but permission will be required, unlike the invisible site cookies of the past. Here are some tools for navigating the new reality.…» |
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| CPAP Sanitizing Brand SoClean Benefits from Warranty Program |
| CPAP equipment sanitizing device maker SoClean, which took its brand profile to warp speed in 2019 with a testimonial style TV ad featuring William Shatner, has seen benefits from partnering with Extend to offer extended warranty programs, including improved CSAT and conversion rates.…» |
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| Global Retail M&A Deals Top $25 Billion in Q4 2019 |
| The value of global retail industry mergers and acquisitions (M&A) soared in Q4 2019 to a total of $25.66 billion, according to UK-based data and analytics company GlobalData. That total value represents a 38.4% increase over Q3 and was up 160.7% compared with the average of $9.93 billion over the last four quarters.…» |
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