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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 3/10/2020 |
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| Modell’s Sporting Goods Plans to File Chapter 11 Bankruptcy |
| At Modell’s Sporting Goods it’s game day, every day. So says the Facebook page banner video, but Chapter 11 bankruptcy day is looming for the nation’s oldest family-owned and operated sporting goods retailer. CEO Mitch Modell confirmed the retailer stopped searching for a rescue investor, and a bankruptcy filing is imminent.…» |
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Master Your DTC Operations and Improve CX |
| Hear from some of the biggest brands innovating DTC, like Hims, Ipsy, Neiman Marcus and over 50 more executive speakers. Register before April 11th for our final discounted rates. |
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| Machine Learning: Your Secret Weapon for Customer Acquisition |
| If you’re looking for a strategy to get ahead in customer acquisition, machine learning can be your secret weapon. True AI can think for itself, while ML can automate tasks and apply predictive analytics that drive meaningful growth. ML is the AI focal point for your CRM tool and can be the key to boosting customer acquisition.…» |
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| 4 Ecommerce Checkout Tech Trends to Improve the Customer Experience |
| The juxtaposition of “fast and frictionless yet safe” checkout puts a large burden on retailers who may be tempted to add extra steps to increase security. While there are many ways to meet these growing customer expectations, the best approach is to prioritize the user experience. Here are 4 trends to watch for in 2020 and beyond.…» |
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| How Augmented Reality Lets Golfers Peek Inside Callaway's New Club Tech |
| Callaway partnered with Groove Jones to create an augmented reality experience at 1,200 retail locations including Dick’s Sporting Goods, PGA Tour Superstore and Worldwide Golf. Pete Avery, director of retail marketing for Callaway, explains how the augmented reality campaign works in this MCM CommerceChat podcast.…» |
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Share Your Insights, Win $100 |
| Getting to know you is our top priority. Take this 20 minute survey and you'll be entered to win one of three $100 AmEx gift cards. |
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