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| week of 3/10/21 |
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| The Shrinking Gender Gap in Shopper Preferences |
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| While there may not be as many women buying drills and crosscut saws at Home Depot these days, it appears that men and women have a lot more in common these days in terms of shopping preferences. Rodney Mason, CMO of daVinci Payments, breaks down the implications for marketers in the latest MCM CommerceChat podcast. |
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| Amazon, Delivery Contractor Fined $6.4 Million |
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| A California regulatory agency has fined Amazon and one of its delivery contractors $6.4 million for alleged wage theft violations between April 2018 and January 2020, saying drivers were not paid properly on long shifts and often had to miss meals. The investigation cited Amazon and Green Messengers of Santa Ana, CA. |
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| sponsored by |
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| Sales Tax Compliance in 2021– Are You at Risk? |
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Over the last year, you’ve evolved. You’re offering BOPIS, or in-store returns, or maybe you’re using a closed store to fulfill ecommerce orders. This is all great for sales and customer experience, but it comes with tax consequences. Sales tax rules and rates vary across transaction types, location, timing, and many other factors. Check out the latest special report by Multichannel Merchant for key insights
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| The Customer ID Imperative in a Post-3P Cookie World |
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| Having an accurate view of your customers – likes and dislikes, behavior, demographics, etc. – is critical to success in retail. Customers want personalization and relevance, but how does this happen as 3P cookies go away? Learn about the importance of people-based marketing as part of a holistic identity strategy in this new reality. |
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| A Look Back and Ahead: Lessons for Brand Marketers |
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| While it’s easy for disruption to feel like an overused buzzword, this is the time that retail marketers need to embrace it. As we near the one-year anniversary of the first COVID-19 lockdowns, here are 3 tips to help brand marketers innovate in the months ahead, based on lessons learned from the past year. |
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Related Content
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| sponsored by |
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| The 3PL “It List” is Here |
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Choosing the right 3PL for your business can lead to lower cost per order, smoother scaling, lowered shipping costs, easier distribution of international orders, and so much more. Check out this year’s Top 3PLs list to find the best fit for your company in 2021.
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| On the job hunt? |
| See open jobs for ecommerce and marketing. |
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