As the ninth annual Prime Day goes on, the FTC is likely preparing an antitrust lawsuit that would seek to break up Amazon as a monopolistic juggernaut. But Baird analysts argue this would be a mistake as its success is the result of innovation and investment.

Multichannel Merchant
Ecommerce & Marketing
week of 7/12/23
Amazon Breakup Would Be a Mistake, Analysts Say
While it’s been widely reported that Federal Trade Commission head Lina Kahn is planning to drop a massive antitrust lawsuit against Amazon, analysts at Baird argue in a research note that the move would be wrong-headed because the company’s success is based on innovation and investment, not monopolistic practices. The FTC has already accused Amazon of duping millions into signing up for Prime.
Online Prices Down 2.6% in June vs. 2022
Online prices fell 2.6% in June compared to a year ago, the largest drop since May 2020 and slightly more  than in May, according to the latest Adobe Digital Price Index, as overall inflation has moderated but the cost of consumer goods is still far above pre-pandemic levels. The largest year-over-year price drops were in consumer electronics (-12.9%), computers, (-16.9%) and appliances (-8.3%).
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WineDirect Uses Waveless Tech to Drive Scale

Learn how the WineDirect operations team was able to leverage technology to enable the correct order flow and fulfillment across channels, while providing critical scale to meet heightened demand.

Composable Commerce: What Retailers Should Know
Simply having a digital storefront isn’t enough anymore. Retailers need a strategy that addresses not only the customer journey but also the technical stack that supports their online commerce promotions. The growing trend of composable commerce illustrates the move away from the monolith of a single platform for a retailer’s storefront. Learn what it is, why it matters and when it makes sense for you.
Generative AI Magic Happens on the Back End
Before brands can invite consumers to create magic like generative AI-based campaigns from icons like Coca Cola and Google, brands need an effective, flexible system that supports the experiences, such as a composable architecture, not a monolithic, legacy platform.
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Inventory Management Complexities Are Here to Stay

Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.

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