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ICYMI: Given the explosion in retail media networks, the Interactive Advertising Bureau put out a buyer’s guide to help brands make more intelligent media planning and buying decisions. Kroger and Walmart talk about the power of data science in their media networks.
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| week of 7/26/23 |
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| Economic Picture Iffy, But NRF Calls for Record Back-to-School Spending |
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| Economic signals are a bit of a mixed bag heading into the important back-to-school and back-to-college shopping season, an economist with the National Retail Federation said, with inflation easing but spending on services and essential items still impacting spending on goods. In spite of this unsettled macro picture, the NRF projects record spending on K-12 and college. |
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| Generative AI Heads Give White House Voluntary Safety Commitments |
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| The Biden administration has secured voluntary commitments from executives at seven technology companies that they would take steps to ensure safe development and deployment of generative AI systems, in response to various concerns that have been raised since ChatGPT’s release last fall. The commitments include calls for security testing and watermarking content produced by AI. |
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| sponsored by |
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| WineDirect Uses Waveless Tech to Drive Scale |
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Learn how the WineDirect operations team was able to leverage technology to enable the correct order flow and fulfillment across channels, while providing critical scale to meet heightened demand.
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| Multichannel Ecommerce: The Path to Higher Revenue |
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| Multichannel ecommerce means selling products across different channels online to increase revenue. While the idea is pretty straightforward, everyone’s approach to expanding will be a little bit different. Exploring new channels opens a business up to new potential customers, increasing the potential for revenue by huge amounts. Here are some solid tips to set you up for success. |
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| The Future of E-Merchandising: AI and Personalization |
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| The world of e-merchandising, i.e., the art of presenting products and services in an enticing and captivating way online, has evolved significantly over time. Now, the profound impact of significant AI advancements on the future of e-merchandising is becoming increasingly evident. However, data inputs need to be sufficient to realize meaningful insights and harness the power of AI. |
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| sponsored by |
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| Inventory Management Complexities Are Here to Stay |
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Check out Multichannel Merchant’s latest special report, Inventory Management Gets Trickier As Forces Collide, to stay ahead of inventory management challenges. Read now to hear what analysts are observing and what companies like Burton and Firstleaf are doing to help mitigate inventory management struggles.
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| Taking a Media-First Approach in Ecommerce |
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Cut through marketplace noise and win valuable mindshare by delivering compelling, engaging visual media experiences that will help you drive shopper connection, engagement, and conversion.
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| On the job hunt? |
| See open jobs for ecommerce and marketing. |
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