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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 7/9/2019 |
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| How Tuckernuck Increases Conversion with UGC |
| Apparel and accessories brand Tuckernuck is increasing its conversion rates with user-generated content (UGC) as a way to share its brand as part of its email marketing and social media strategies. In this latest edition of the MCM CommerceChat podcast, we talk with Tuckernuck and Curalate about the impact UGC has had on the brand. …» |
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| No Beating Amazon on Shipping, So Compete Elsewhere |
| The clash of the titans goes on: Amazon rolls out free, one-day shipping for Prime subscribers, and Walmart immediately counters with a free next-day shipping offer of its own, with a $35 threshold to qualify and no membership requirement. …» |
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| How to Use Email Marketing to Drive In-Store Traffic |
| With 90% of retail sales still happening in-store, the retail apocalypse may have been overblown — but ecommerce sales grow year-over-year. The ease of online ordering and free shipping are enough to keep consumers home more often, leaving brick-and-mortar retailers trying to find ways to attract online shoppers to their stores. Here are some ways to incorporate BOPIS into your day-to-day email marketing campaigns.…» |
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| Marketplace Facilitator Tax Laws: What They Are and How to Prepare |
| Marketplace facilitators like Amazon, Etsy, Rakuten, Walmart.com and eBay, are now required in 10 states to collect and remit sales tax resulting from third-party transactions, and several additional states will follow suit. Preparation is the name of the game to be compliant with ever-changing tax legislation.…» |
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