Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 8/29/2017
West Elm’s Pinterest Style Finder Lets Customers Aid in Design
High-end home furnishings brand West Elm has introduced Pinterest Style Finder, an online tool that uses artificial intelligence to help customers turn style inspirations into products they can buy at West Elm’s stores and ecommerce site. Here is how West Elm is offering a more personalized experience. …»
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How to Add AI into the B2B Ecommerce Mix
In April of 2017 Forrester released a report predicting a 300% growth in investments this year for artificial intelligence (AI) compared to 2016. Here are several key ways AI will drive significant value in the near future for B2B commerce. …»
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6 Lessons for Successful Back to School Retail Campaigns
Back-to-school has arrived for parents and children everywhere. Here are some key lessons in back-to-school email performance that illuminate key learnings for brands, including drivers of marketing engagement. …»
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How to Master the Omnichannel Experience for Gen Z
It’s no secret that Generation Z consumers (aged approximately 13-21) are highly connected and digitally immersed. Here are ways you can master your omnichannel strategy for this young demographic. …»
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PacSun Launches New Mobile App
Specialty youth apparel company PacSun has launched a new mobile app. Read about some of the new features, and how the app is central to the PacSun experience and customer engagement. …»
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featured jobs

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Fors Marsh Group – Arlington

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Bond No. 9 New York – New York, NY

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Confidential – Waltham, Massachusetts

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