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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 8/29/2017 |
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West Elm’s Pinterest Style Finder Lets Customers Aid in Design |
High-end home furnishings brand West Elm has introduced Pinterest Style Finder, an online tool that uses artificial intelligence to help customers turn style inspirations into products they can buy at West Elm’s stores and ecommerce site. Here is how West Elm is offering a more personalized experience. …» |
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How to Add AI into the B2B Ecommerce Mix |
In April of 2017 Forrester released a report predicting a 300% growth in investments this year for artificial intelligence (AI) compared to 2016. Here are several key ways AI will drive significant value in the near future for B2B commerce. …» |
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PacSun Launches New Mobile App |
Specialty youth apparel company PacSun has launched a new mobile app. Read about some of the new features, and how the app is central to the PacSun experience and customer engagement. …» |
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