Multichannel Merchant
Ecommerce & Marketing
week of 9/8/21
California Bill Targets Amazon Labor Practices
A California bill targeting Amazon would require companies to provide new warehouse hires with a description of all work quotas, and the consequences of failing to meet them. It would also prevent them from requiring workers to meet quotas that would keep them from taking meal and restroom breaks, or would violate OSHA standards.
Brand Loyalty Is a Land of Pandemic Promises
For those brands fortunate enough to gain new customers during the pandemic, the big challenge is how to keep them. Brands may think new customers will stick around, but leaving is easy for consumers. If you fail to deliver, including on new promises made during the pandemic, somebody else will be waiting to meet those expectations.
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Plan For The Future of Ecommerce Operations Now

After a year full of disruptions, consumer behaviors and business practices have changed drastically. In Multichannel Merchant’s annual outlook report, we talk to retail leaders about how you can optimize ecommerce operations while delivering against expectations in the post-pandemic reality.

Ecommerce Brands: Conquering the 2021 Holidays
Like so many things in 2021, Black Friday and other holidays are changing continuously. That is why we identified six tips that every ecommerce marketer should know in order to focus brand energy in the right places and win the holiday shopping season. 
Shopify: Optimizing Ecommerce SEO
Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we've all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.
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Prepare Your Operations for the Holiday Season Now

In the latest Multichannel Merchant special report industry experts and retailers discuss the state of the operations industry, including supply chain challenges and efforts and strategies designed to relieve pain points. Read the report now and learn what you can do to prep your operations for the upcoming holiday season.

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A Better Return Process is Your Key to Ecommerce Success

How you handle your ecommerce returns has become a key differentiator. In the latest Multichannel Merchant special report, we look back at the 2020 holiday season returns, and examine the win-win of dropoff points. Experts offer insights on how retailers are upping their game in returns, which is shaping up to be a “loyalty battleground” for years to come.

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