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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 9/24/2019 |
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| Amazon Reportedly Adjusted Search Algorithm to Favor Itself: WSJ |
| Amazon has reportedly adjusted the search algorithm on its marketplace in such a way as to favor results more profitable to itself, including its own house brands competing with third-party sellers, according to a report in the Wall Street Journal, a charge which the company denies.…» |
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| Bump Boxes Leverages AI for Its Marketing Campaigns |
| Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks. …» |
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| Future-Proofing Ecommerce Strategy with Human & Machine |
| Artificial intelligence is an integral part of the future of ecommerce. Profitable companies will understand how to make technology work in tandem with human counterparts rather than give in to fear that automation will replace people’s jobs. …» |
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| The Sneaker Wars are Coming to the Subscription Economy |
| Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.…» |
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| 6 Things to Do Now to Get Your Ecommerce Site Holiday Ready |
| The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season. …» |
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