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The News, Commentary & Events that Shaped Commerce This Week
week of 10/20/2017 |
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How Retailers Are Engaging and Personalizing the Customer Experience |
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store. …» |
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Your Holiday Email Marketing Strategy for 2017 |
Email marketing is an important channel throughout the year for retailers, but the importance is most critical during the holiday season. Here is how you can get your email marketing strategy in place in time. …» |
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Happy Returns Takes a New Approach to Ecommerce Returns |
A startup company is looking to ease a chronic ecommerce pain point – returns – by enabling customers to bring unwanted items to a nearby mall for fast processing and credit, even if the seller doesn’t have its own stores. See what Happy Returns has been up to and what its plans are for the future.…» |
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SpaceX Says, Same-Day Delivery Is So Last Week |
Jeff Bezos and the innovation teams at Amazon seem to have cornered the market on far-out ideas that push the envelope for ecommerce distribution, from delivery drones to blimp warehouses to even an undersea DC. That is, until Elon Musk and his hardy band of rocketeers at SpaceX came along and shot the moon – or Mars.…» |
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The MCM Network Source Directory |
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