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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 10/24/2017 |
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Godiva Expands Its Ecommerce Reach Beyond Amazon |
Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses. …» |
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A Team-First Approach to Smart Retail Holiday Planning |
With the holiday season accounting for so much of a retailer’s annual sales, as much as 30% to 40%, achieving the highest possible holiday ROI is crucial. Here is what you need to know when it comes to planning your holiday strategy. …» |
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How Retailers Are Engaging and Personalizing the Customer Experience |
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store. …» |
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Here’s How Marketers Can Make The Nice List This Holiday Season |
Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers. …» |
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featured jobs |
Director of E-Commerce
Markwins Beauty Brand – City of Industry, CA
Stagiaire e-commerce - Developpement des ventes h/f
HP – Boulogne-Billancourt, France
PET.CT Technologist
French Hospital Medical Center – San Luis Obispo, CA
Director of Marketing and Communications, School of Law
George Mason University – Fairfax, VA
Senior Sales Executive-Commercial Energy, Behavioral, E-Commerce, and Loyalty
ICF – Fairfax, VA
E-Commerce Sales - Indonesia
HP – Jakarta, Indonesia
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