Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 10/24/2017
Godiva Expands Its Ecommerce Reach Beyond Amazon
Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses. …»
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Adaptive Marketing in Retail: Time to Change the Channel
For decades, retail marketers have been forced to take a channel-centric approach to communicate with their customers. Here are several ways retailers can adapt to the rapid changes in retail. …»
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A Team-First Approach to Smart Retail Holiday Planning
With the holiday season accounting for so much of a retailer’s annual sales, as much as 30% to 40%, achieving the highest possible holiday ROI is crucial. Here is what you need to know when it comes to planning your holiday strategy. …»
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How Retailers Are Engaging and Personalizing the Customer Experience
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store. …»
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Here’s How Marketers Can Make The Nice List This Holiday Season
Lines twisting around corners, midnight deal-hunting and the frantic pursuit of the perfect bargain. For decades, Black Friday has reigned as retail’s biggest shopping day. Here are ways to put interaction back into the holiday season between marketers and consumers. …»
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