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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 11/12/2019 |
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| The 7 Deadly Sins of Customer Acquisition |
| Brand marketing is a battlefield. You’re multitasking around the clock to keep all your channels, campaigns and initiatives going, racing to hit deadlines while putting out fires, and working hard on customer acquisition. Here’s a rundown of the likely marketing sinkholes, and how to avoid them to improve acquisition. …» |
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| Amazon Drives 115% Rise in Ecommerce Ad Spend During Q3 |
| Spending on ecommerce ads rose 115% in the third quarter compared to last year, and was up 51% over Q2, driven largely by Amazon, a seasonal surge for Prime Day and a strong back-to-school season. A new Q3 report from Marin Software also showed that mobile continues its dominance.…» |
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| Secret Handshakes Lead to Emotional Loyalty, Stronger Brand Connections |
| In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They've been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.…» |
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| Extend Raises $16.4M, Aims to Make Extended Warranties Broadly Available |
| Extend, a provider of extended warranty programs, has raised $16.4 million in new capital and acquired assets from Aon division Affinity Insurance Services as it looks to make warranty programs available beyond enterprise-scale retailers. The company said current clients have combined annual sales of more than $11.5 billion.…» |
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| Over Half of Merchants Say SCOTUS Wayfair Decision Led to Sales Decline |
| A poll from the American Catalog Mailers Association (ACMA) finds that 16 months later, the U.S. Supreme Court decision in South Dakota v. Wayfair is causing greater harm than anticipated to ecommerce, catalog and other merchants. Fifty-six percent of those polled said revenues had declined as a direct result of the decision. …» |
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