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STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT
week of 12/3/2019 |
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| Revtown Looks to Disrupt Denim Category, Signs Goop Deal |
| It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company's disruptive approach, recent partnership moves, DTC roots and where it’s headed.…» |
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| A 5-Step Guide to Dealing with Sellers Violating Your Online Pricing Policy |
| Your online pricing policy protects your margins and ensures customers have a consistent experience with your brand, wherever they buy. So, when a seller violates your policy, it hurts your bottom line and can have a lasting impact on brand perception. Here’s are 5 steps you can take to address violations of your online pricing policy.…» |
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| ‘Tis the Season for Marketing Fraud Bots |
| Marketing fraud ─ including skewed analytics, ad fraud, affiliate fraud and lead fraud ─ is a growing problem for online businesses in every industry, and it's more pronounced over the busy holiday shopping season. Juniper Research estimates that in 2019, advertisers around the world will lose $42 billion of ad spend to fraud.…» |
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| Black Friday, Thanksgiving Day Both Set Records in U.S. Ecommerce Sales |
| Even with a shorter season and earlier deals, Black Friday is still a mammoth shopping phenomenon, with a record $7.4 billion in ecommerce sales this year, according to data from Adobe Analytics. It was the second largest online sales day ever in the U.S., after Cyber Monday 2018, at $7.9 billion.…» |
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| featured jobs |
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Transportation Area Manager
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