Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 4/8/2020
8 Ways the Retail Landscape May Change After Coronavirus
The world is a different place than it was just a month ago. As companies try to maintain their business and stay afloat, many are wondering about the long-term impact of coronavirus on the retail and ecommerce industry. Here are some ways the dynamics of retail and services may be impacted in near term and in the years to come.…»
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COVID-19 Drives E-Tail Ad Spend Up, But Slammed Big Boxes Slow the Pace
Brick-and-mortar retailers selling online saw a 15% boost in advertising spending last week based on COVID-19, according to data from MediaRadar, while big-box chains like Target, Costco and Walmart are dialing it back as demand for essentials like cleansers and groceries has been overwhelming.…»
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Prime Day Delayed Until At Least August Due to Coronavirus Issues
Amazon is pushing Prime Day from mid-July to sometime in August or later, Reuters is reporting, due to the ongoing coronavirus outbreak, further impacting already distressed third-party sellers as restrictions on processing nonessential orders through Fulfillment by Amazon are just now being eased.…»
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U.S. Ecommerce Sales Up 25% Due to COVID-19, E-Grocery Doubles
Driven by coronavirus impacts, U.S. ecommerce sales recently surged in a number of categories, with e-grocery sales doubling between March 13-15 compared to March 1-11, overall ecommerce sales rising 25% in the same comparison and BOPIS increasing 62% from a year ago, according to new data from Adobe Analytics.…»
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Amazon Adjusted Buy Box Algorithm, Rewarding Merchant Fulfilled Orders
Amazon has recently adjusted its “buy box” product search algorithm to favor items that can be fulfilled and delivered faster by sellers themselves over Prime eligible products offered through Fulfilled By Amazon, which are taking weeks vs. days, experts say. The change was noticed last week by sellers using Merchant Fulfilled Prime.…»
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