Multichannel Merchant Ecommerce and Marketing STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT

week of 5/20/2020
Amazon Reportedly Weighing J.C. Penney Acquisition Out of Chapter 11
Shortly after J.C. Penney filed Chapter 11, Amazon reportedly was in talks about possibly picking up the troubled store chain on the cheap. The plan calls closing 242 of 846 stores by 2021, setting up a real estate investment trust (REIT) to handle the balance of its physical assets and receiving $900 million in debtor-in-possession financing.…»
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Are Your Amazon Profit Margins Protected?
Michael Schwartz and Ryan Barker, two top Amazon experts from ChannelAdvisor, have been working with brands, retailers and manufacturers on the front lines of the crisis. In this webinar they discuss tips and tactics to implement in this new paradigm.
 
Kustomer Acquires Reply.ai, Enhancing AI, Machine Learning Capabilities
Kustomer, an up-and-coming cloud-based CRM platform for hot DTC brands like UNTUCKit, ThirdLove and The Farmer’s Dog, has acquired Reply.ai, which uses AI and machine learning to improve agent efficiency by deflecting customer queries through chatbots and widgets. The two have worked together on CRM integration projects.…»
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“No Results Found”: Addressing the Site Search Dead End Dilemma
If an eager shopper comes to your website with a product in mind and high purchase intent, but then hits a "no results found” page, at best they'll attempt a couple of variations of the term before bailing and heading to a competitor. To avoid this bad scenario, here are some tips to quickly redirect shoppers and give them options.…»
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Building Cross-Channel Marketing Excellence at Lowe’s
Learn how retailer Lowe’s solved their issues with circulars.
Facebook Shops Lets SMBs Sellers Create Free Ecommerce Storefronts
Facebook launched of Facebook Shops, a way for small businesses to set up free online storefronts that will stretch across Facebook and Instagram, and eventually across its Whatsapp and Facebook Messenger universe of users as well. It integrates with a number of major ecommerce platforms, excluding Adobe's Magento.…»
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