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STRATEGIES & TACTICS FOR THE B2C MERCHANT
week of 5/6/2020 |
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| How to Effectively Managing Your Brand Messaging in a National Crisis |
| How should brands be managing their messaging at this sensitive time, expressing empathy without overdoing it? Deb Gabor, CEO of brand strategy consultancy Sol Marketing, has led brand and crisis strategy engagements for Dell, Microsoft, HomeAway and others. She discusses brand messaging do's and don't's in the days of COVID-19.…» |
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| sponsored by |
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Does Your DTC Strategy Stack Up? |
| When big-name brands like Amazon struggle to keep up, there's a lot of questions surfacing about what that means for the future of Direct-to-Consumer. Join us May 19 to hear executives from Shippo, Haus, and Anomalie share strategies and tools to overcome today's challenges and thrive in the future.. |
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| Avoid These 4 Deadly Sins of Ecommerce Sellers During a Crisis |
| While everyone might be caught between a rock and a hard place, the COVID-19 outbreak has proven there is definitely a wrong way to act during times of crisis. Here are several instances in which ecommerce sellers paid a hefty price for the decisions they made. Avoid resorting to these methods when your business is in crisis mode.…» |
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| Maintaining Ecommerce Tax Compliance During COVID-19 |
| Some companies are seeing booming ecommerce sales due to COVID-19, while others are experiencing a big hit. Whether you're a new or existing online business, both scenarios have ecommerce tax compliance implications you need to be aware of. Here are some useful tips to help you stay on top of this important issue.…» |
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| J. Crew, Madewell Parent Files for Chapter 11 Bankruptcy Protection |
| Chinos Holdings, parent of preppy clothing retailer J. Crew and women’s apparel and accessories seller Madewell, filed Chapter 11 as part of a restructuring plan that calls for converting $1.65 billion of its debt to equity and securing $400 million in loans. This is the first major retailer to file for bankruptcy during the coronavirus crisis.…» |
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